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Welcome to Brand USA, a public private partnership with the mission of promoting increased international travel to the United States.
 

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About Us


Brand USA was established by the Travel Promotion Act in 2010 to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and communicate U.S. entry/exit policies and procedures. Formed as the Corporation for Travel Promotion, the public-private entity began operations in May 2011 and does business as Brand USA.  

 

Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. Through its call-to-action—DiscoverAmerica.com—Brand USA inspires travelers to explore the United States of America's boundless possibilities. For industry or partner information about Brand USA, visit www.TheBrandUSA.com.

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For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website at www.DiscoverAmerica.com

Upcoming Events

International Pow Wow
Los Angeles, California
April 21-25, 2012

 

Brand USA is joining with U.S. Travel
as the branding partner for
International Pow Wow, the premier
international marketplace for travel to the United States. 

 

Brand USA will be front and center with a booth at the LA Convention Center
and as the sponsor for the lead luncheon on Monday, April 23, where the global marketing campaign will be unveiled.

 

Hope to see you there!

Visit Brand USA's Youtube channel to watch the new campaign. click here to view
Get the song "Land of Dreams". Download here

Editor's Note: B-roll and images are available beginning 9am EDT on April 23, 2012 on PRNewswire
Click Here to View

 

 

 

Latest News

LOS ANGELES – Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA's first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to "Discover this land, like never before."

CEO's Corner

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We are getting ready to showcase the collaborative marketing campaign highlighting why this country has so much to offer as a travel destination. What better place to do it than at POW WOW International - where more than 5,000 attendees gather at the Los Angeles Convention Center on April 21-25 for the premier travel industry trade show.   The audience is comprised of U.S. travel organizations, and international media.


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